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369.7 --- verpakking --- Verpakking

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Packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. We learn all there is to know about this iconic packaging, the evolution of ketchup, its ingredients, how the Heinz Corporation evolved, and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. This is a fun book for anyone who loves Heinz ketchup, as well as designers and advertisers who want to know more about how the history of this world-famous packaging came to be.

Reclame --- Vormgeving --- 369.7 --- etiketten --- flessen --- ketchup --- verpakking --- voeding --- China

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Unpack Me! presents a rich selection of cutting-edge concepts in packaging design through showcasing a wide variety of projects. The presentation and look of a product or brand can instantly upgrade its image and be the difference between a sales hit and a flop. This book offers some of the ways packaging design can be used to make a product stand out.

Verpakking --- Vormgeving --- Packaging --- 369.7 --- Design. --- verpakking --- Design --- China

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Draagtassen --- Vormgeving --- 369.7 --- dozen --- draagtassen --- tote bag --- verpakking --- Draagtas --- China

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Using a wide variety of international product designs as examples, this book discusses the most important aspects of package design from start to finish. Each design is analyzed using close-ups, diagrams, and text to explain how the task was accomplished.

Verpakking --- Vormgeving --- 369.7 --- cosmetica --- designmanagement --- drank --- geschenken --- gevalstudies --- gezondheidszorg --- verpakking --- huishouden --- vrije tijd --- technologie --- voeding --- Emballage --- China